Peakcell

The core UX bet behind the Peakcell waitlist was this: if you can make someone feel the keyboard through a browser, you have already convinced them. Not shown them a spec sheet, not given them a review quote. Made them feel it.

The interactive waitlist at peakcell.studio emulates a mechanical keyboard and mouse with high-fidelity audio feedback for every key press and click. I designed the sound to mirror real mechanical switch behavior: the down stroke has a different character from the upstroke, the keys have different audio signatures based on their position on the board, and the mouse click has the satisfying thump of a premium device. The tactile response design in the browser mirrors the physical feedback loop that keyboard enthusiasts describe when they talk about why the feel matters.

The monorepo structure under Cloudflare Pages supports two independent deployments from a single repository: the launch experience at peakcell.studio and the brand portal at brand.peakcell.studio. Wrangler coordinates both Pages deployments. Static assets, branding media, and typeface files distribute through Cloudflare R2 with public CORS rules, so both applications can pull from the same CDN origin without configuration overhead.

The brand portal exists as a reference layer: color systems, typography, logo usage, spacing. Keeping it at a subdomain of the main property means it is always current and always discoverable by anyone building in the Peakcell ecosystem.

I ended up treating the two-site structure as two genuinely different products that happen to share a domain. That framing made both better.